To make your social apps intuitive, make your users' friends care about them
Yesterday I paid beer to a bunch of people in exchange for them trying out my new app, WYD The app is incredibly basic in terms of functionality and design, yet, some people have no idea what to do when they open it. Seeing this, the designer in me started to panic and doubt the effectiveness of my work. This doubt remains. There are DEFINITELY things that need to be improved and will make an impact in the quick understanding of the app, but as I stood there and observed different people try out the app, something much more interesting started to happen: People started explaining how the app works to each other. People were sharing the app on their instagrams and getting DMs from friends asking how to use it. There were several group conversations about how to use the app happening in the bar and online through private messages. As one person understood what the value was, he/she would be eager to tell others if they thought it was cool enough. This got me thinking about wether this is...